Over 50s are the biggest spenders
in almost every consumer category
25% of New Zealand's population is 50+, but they punch a long way above their weight.
Over 50s contribute over 40% of total household expenditure, and hold well over 50% of total wealth. And as our population ages, their spending power is increasing fast.
Is your business getting your share?
Over 50s can be your best customers
When you engage them in the right way, at the right time, and with the right message, over 50s will spend their money with you.
Neurological changes mean over 50s think differently
DELTA50 develops effective communications for over 50s based on our specialist knowledge of the major neurological changes that occur as people age.
These cognitive differences profoundly affect the way that over 50s perceive, process and respond to your advertising and marketing messages.
DELTA50
understands the 'buyology' of the over 50s market
Convert over 50s into buyers
People over 50 react to marketing messages differently to their 25 year old selves. Knowing how to communicate with them effectively is crucial.
Our unique understanding of the ‘buyology of over 50s will save you money and increase your competitive advantage.
Eliminate unconscious ageism
Portray over 50s positively and accurately. We understand the signals that will attract them to your brand and build valuable long-term loyalty.
Get your share of NZ’s biggest spenders
Make your brand part of the over 50s buying repertoire. Over 50s spend the most money and there are more of them turning 50 every day.
Ensure a positive response
Most older people feel that ‘regular’ advertising is patronising, stereotyped, and just plain misses the mark.Our creative product hits the target because we know what works - and why it works.
Change the way over 50s think about your brand
Undo habits built up over a lifetime and replace them with positive new ways of seeing your brand.
Leverage the media channels that are most effective
Our media team is closely connected to the over 50s audience and knows which media options will produce the response you want.
There’s a
reason we’re called DELTA50
“We’re all about change. There are significant changes in the brain that happen to people around 50 years of age that change their behaviour as consumers. The Greek uppercase letter Delta is the scientific symbol for change so we thought using it for our name was pretty much perfect”